設計概念 Concept
Novigo 劇場與博物館
Novigo這個詞來自於「世界語」（Esperanto），是二戰後猶太人醫生柴門霍夫花費十年所創造的語言，目的是「使學習世界語者能夠與任何國籍的人交流，並幫助世界各地的人民了解他國的文化」。 店內分為兩類： 以故事為主軸的「劇場」、強調生態保育的「博物館」，帶給大小孩和小小孩耳目一新的感受。門市外觀融合兩個主題，塑造出「都市中的叢林小劇場」。
The word "Novigo" comes from Esperanto, the language that the Jewish doctor Zaimenhov spent a decade creating after the second world war to "enable learners of Esperanto to communicate with people of any nationality and to help people around the world understand other cultures". Our products are divided into two categories：the "Theatre" with the main axis of the story, and the "Museum" with the emphasis on ecological conservation. The appearance of the store integrates two themes to create a "small theater in the jungle in the city".
一樓平面圖 First Floor Plan
一樓可以是劇場，也可以是博物館。將兩者融入同一室內空間。
室內使用大量鏡面材質，帶來高挑的觀感， 牆面則用禮盒拼出大色塊，跳脫一貫的咖啡色系。
The ground floor can be a theater or a museum. Merge the Spaces of the two different attributes. The ground floor interior uses a large number of mirror material in smallpox and cabinet elevation, bring the outspread perception of the space, the product coexists cabinet body to show to use gift box to put together wonderful block, in the deep brown department of a piece of antique furniture gift box and mirror to produce the space sense of blurry boundary.
室內使用大量鏡面材質，帶來高挑的觀感， 牆面則用禮盒拼出大色塊，跳脫一貫的咖啡色系。
The ground floor can be a theater or a museum. Merge the Spaces of the two different attributes. The ground floor interior uses a large number of mirror material in smallpox and cabinet elevation, bring the outspread perception of the space, the product coexists cabinet body to show to use gift box to put together wonderful block, in the deep brown department of a piece of antique furniture gift box and mirror to produce the space sense of blurry boundary.
來店貴賓會獲得一張書籤樣式的門票，可用IBM百年古董打卡鐘打上參觀日期與時間， 塑造參觀博物館的意象。
Visiting guests are given a bookmarks-style ticket to mark the date and time on the ground floor using the IBM centennial antique clock. Shaping the imagination of visiting the museum that allows them to punch in the date and time of the visit, just like a real visit.
Visiting guests are given a bookmarks-style ticket to mark the date and time on the ground floor using the IBM centennial antique clock. Shaping the imagination of visiting the museum that allows them to punch in the date and time of the visit, just like a real visit.
二樓平面圖 Second Floor Plan
進入二樓劃分成兩個區域，強調「劇場」與「博物館」兩大主題。
The second floor is divided into two areas, emphasizing the two themes of "Theatre" and "Museum".
The second floor is divided into two areas, emphasizing the two themes of "Theatre" and "Museum".
「劇場」區域則配合劇場禮盒的設計原理，將禮盒的立體形式帶入傢俱。櫃體門片配合壁紙印刷出中、西、日劇場的空間融入櫃體門片，彷彿將劇場禮盒放大、變成一場上演中的好戲。
"Theatre" area coordinates with the design principle of the theater gift box and brings the three-dimensional form of the gift box into the furniture. Use wallpaper to print the space of Chinese, Western, and Japanese dramas and integrate them into the cabinet door piece, as if the gift box is enlarged and becomes a good show.
爆炸圖 Exploded View
「博物館」參考自珍奇櫃（博物館的前身）。區域發揮錯視的手法，拱門高度與展示傢俱的比例會逐漸遞減，再搭配木紋地板的拼貼方向，空間的比例與尺寸會逐漸遞減，在有限的空間內將尺度最大化。最後一進以鏡面裝飾、持續延續空間，看過去彷彿是一個深長的廊道，創造出墜入愛麗絲夢遊仙境般的無限延伸錯覺。
"Museum" is a reference to the cabinet of curiosities (the museum's predecessor). Area develops the gimmick of trompe l 'maul, the proportion of arch height and furniture size can decrease gradually, match the collage direction of wood grain floor again, the proportion of the space and dimension can decrease gradually. The last entrance, decorated with mirrors, continues the space and looks like a long corridor from the past, creating the illusion of infinite extension.
博物館的側邊有一個正常比例的動線，讓貴賓方便離場。該通道的牆面設計想法來自歐洲教堂的「偽飾畫」，配合牆面上半透明的動物資料夾，引入無接縫帆布招牌透出的日光，以自然光創造博物館幻燈片燈箱的意象。
In the side of the museum, the area created another normal proportion of moving line, metope design idea from Europe church "dis-guised painting" concept, cooperate folder product line, introducing the side of the skylight, make a folder like slides of the present in the day, and also make a space with the different display item let light mapping to space.
In the side of the museum, the area created another normal proportion of moving line, metope design idea from Europe church "dis-guised painting" concept, cooperate folder product line, introducing the side of the skylight, make a folder like slides of the present in the day, and also make a space with the different display item let light mapping to space.
Credits -
專案年份 | 2019/11
創意總監｜林子翔 Sean Lin
空間設計｜王靖驊 Dabby Wang
空間設計｜王靖驊 Dabby Wang
燈光設計｜林子翔 Sean Lin / 王靖驊 Dabby Wang
照明設備｜香港商杰特燈飾有限公司台灣分公司 Aurora Lighting
照明設備｜香港商杰特燈飾有限公司台灣分公司 Aurora Lighting
品牌設計｜Novigo團隊
空間攝影｜赫得攝影
空間攝影｜赫得攝影
